Key visual for Sunway Malls’ Raya 2025 campaign, Eidisi Manis.

This illustration was featured in The Star (11 March) and the March issue of ELLE magazine, and served as the lead campaign visual across six Sunway Malls — Sunway Pyramid, Sunway Putra, Sunway Velocity, Sunway Carnival, Sunway Big Box, and Sunway 163.

Concept & design by thatDania, in collaboration with Sunway Malls.

Sunway Pyramid’s Raya 2025 campaign display.
The installation features decorations inspired by the Eidisi Manis Raya packet illustrations and patterns.

Designs by thatDania, installed by & in collaboration with Sunway Malls for Sunway Pyramid
Photographs by Sunway Malls.

Tiffin redemption gift for Sunway Malls’ Eidisi Manis campaign.

An exclusive Raya gift that was only available to redeem at the Sunway Pyramid branch
Concept & design by thatDania, in collaboration with Sunway Malls.

Teaser animation announcing Sunway Malls’ Eidisi Manis Raya 2025 campaign.

Introduced the campaign’s festive visual direction for the year.
Design & Animation by thatDania, in collaboration with Sunway Malls.

Raya packets as redemption gifts for Sunway Malls’ Eidisi Manis campaign.

Five unique packets were designed, each featuring a traditional delicacy representing the locations of one of the five Sunway Malls. Sunway Pyramid, Sunway Putra, Sunway Carnival, Sunway Velocity, and Sunway Big Box (Johor)

Concept & design by thatDania, in collaboration with Sunway Malls.

Sunway Putra’s Eidisi Manis Raya 2025 campaign display.

The décor was inspired by the Eidisi Manis Raya packet illustrations and patterns.

Designs by thatDania, installed by & in collaboration with Sunway Malls.
Photographs by Sunway Malls.

Sunway Velocity Mall’s Eidisi Manis Raya 2025 display.

A feature of my large-scale illustrated characters adapted from the Eidisi Manis Key Visual.

Design & illustrations by thatDania, installments and in collaboration with Sunway Malls.
Photographs by Sunway Malls.

Sunway Putra Mall’s campaign banner advertisement for campaign launch.

Displayed key visuals from the Eidisi Manis Raya 2025 campaign.

Concept & illustration by thatDania, in collaboration with Sunway Malls.
Photographs by Sunway Malls.

Event announcement animation for Sunway Malls’ Eidisi Manis Raya 2025 campaign.

I created their teaser animation to launch the mall-wide festive launch event.
Design & Animation by thatDania, in collaboration with Sunway Malls.

Sunway Kluang Mall’s Eidisi Manis Raya 2025 display.

The Kluang Mall installations were adapted the campaign motifs for local mall décor and activations.

Concept & design by thatDania, installed by and in collaboration with Sunway Malls.
Photographs by Sunway Malls.

Physical and digital advertisements for Sunway Malls’ Eidisi Manis Raya 2025 campaign.

The campaign’s key visual was made into adaptations across print and digital platforms.
Concept & design by thatDania, in collaboration with Sunway Malls.