KLIF x ThatDania (Summer Strength Bootcamp)
A souvenir map poster capturing the full exhibition experience. Available for purchase at the booth, it showcased all the activities—from shopping at the picnic table to striking workout poses and earning a badge by the campfire.
The KLIF x ThatDania
Summer Strength Bootcamp was an interactive installation built around three dimensions of strength. Each wall in the booth represented one of these themes: the interactive left wall explored strength of the heart through vulnerability, the central photobooth captured moments of physical strength, and the product table highlighted mental strength.
KLIF x ThatDania (Summer Strength Bootcamp)
These wall-sticker illustrations were created for the booth display, covering two major walls and extending into the decorative tail end. The upper wall served as the photobooth backdrop, featuring the weight props, while the lower wall formed the interactive zone. Visitors would tap on an activity while blindfolded, complete the task, and earn a scout badge.
KLIF x ThatDania (Summer Strength Bootcamp)
This was the souvenir poster available at the booth—a keepsake to remember the experience. The concept behind the bootcamp was to explore the many expressions of strength through a playful summer lens.
KLIF x ThatDania (Summer Strength Bootcamp)
These were all the scout badge designs participants could earn by doing a vulnerable activity with the illustrator. By getting vulnerable, they earned a badge in one of the toughest skills out there: strength of the heart.
KLIF x ThatDania (Summer Strength Bootcamp)
To promote the booth, we created merchandise that represented each aspect of strength, along with a series of tote bags. This was the tote bag sample for strength of the heart.
KLIF x ThatDania ( Summer Strength Bootcamp )
This was the interactive wall where people had to do a vulnerable activity with the illustrator to receive a scout badge. The action examples are on the video with the represented badges you could earn.
KLIF x ThatDania (Summer Strength Bootcamp)
This booth wall explored the idea of physical strength. Visitors were invited to pose with the weights and express what strength meant to them through their own interpreted stance.
KLIF x ThatDania (Summer Strength Bootcamp)
A custom instruction display designed to inspire fun, creative poses with our weight-prop setup. Originally featured at our booth, this artwork was also offered as a poster for purchase.