KLIF x ThatDania (Summer Strength Bootcamp)

This was the front view of the KL Illustration Fair Booth done in 2024, with the theme to explore how to let loose at a summer beach party. As you can see, we had 3 mascots where two were cardboard cutouts at the front - while 1 was at the back.

KLIF x ThatDania (Let Loose Booth)

These were posters that were made to let loose physically - to breathe well, eat well and sleep well.

KLIF x ThatDania ( Let Loose Booth )

This video was to demonstrate how people would let loose through a silly activity. The user spins the wheel and has to do an activity to receive a mystery sticker ( dedicated to that activity ).

KLIF x ThatDania (Let Loose Booth)

These were sticker customers could win doing a spin the wheel activity with the illustrator. You can view the video for reference. The activities were as follows:

Wiggle - Take a selfie - Secret Handshake - Give a hug - Share a secret - Do a Dance - Let out a breath - Show off your best feature.

KLIF x ThatDania (let Loose Booth)

This was the front view of the KL Illustration Fair booth in 2024, themed around letting loose at a summer beach party. The products were designed to explore what it means to let go—physically, mentally, and simply for the joy of having fun.

KLIF x ThatDania (Let Loose Booth)

These were thank you cards I made for customers to collect if they spent over a certain amount. A person could choose between 3 designs which represented the mascots at the booth.

KLIF x ThatDania (Let Loose Booth)

These were sticker adaptations of the postcards, created so the mental aspect of the products could be enjoyed in a more accessible, bite-sized format for those who preferred a smaller p

KLIF x ThatDania (Let Loose Booth)

These were postcards being sold at the Let Loose Booth. They were all based on different mantras and 12 were made to represent every month of the year.